Description
Our Innovation: Sirāt NetZero Marketing Platform
Sirāt is the world’s first AI-enabled NetZero platform purpose-built for marketing emissions enabling brands to measure, analyze, reduce, and report carbon emissions across the full marketing value chain based on GHG protocol and validated by TÜV SÜD.
Core Technology- GHG Protocol-Compliant Carbon Accounting Engine:
Our Innovation: Sirāt NetZero Marketing Platform
Sirāt is the world’s first AI-enabled NetZero platform purpose-built for marketing emissions enabling brands to measure, analyze, reduce, and report carbon emissions across the full marketing value chain based on GHG protocol and validated by TÜV SÜD.
Core Technology- GHG Protocol-Compliant Carbon Accounting Engine: Tracks emissions from TV, OOH, print, events, influencer, and digital media campaigns.
- AI-Powered Emissions Optimisation: Recommends low-carbon alternatives for campaigns without compromising on media performance, reach, or spend efficiency.
- Live Dashboards: Help marketers monitor emissions in real time and align them with campaign metrics like impressions, CPM, ROI.
Technology Maturity
- Commercially launched with paid customers and product validation underway with TÜV SÜD, a global leader in certification and assurance.
- Product live, built using scalable, modular architecture (React + Node.js), designed for API-first integrations and SaaS scalability.
- Customer deployments ongoing for key verticals, including FMCG, telecom, and sustainability-first D2C brands.
- Two (2) patents filed
These innovations directly enable marketers to quantify and reduce emissions at the decision-making stage, rather than as an afterthought.
Organization
Budget
100
Impact
Sirāt aims to enable the reduction of 1 million tonnes of CO₂e over the next 3 years by helping brands decarbonize their marketing activities. Alongside this environmental goal, we’re committed to creating green jobs by expanding our team to at least 10 skilled professionals as we grow.
Deployments
1
Innovation
Sirāt is the first climate tech platform focused exclusively on marketing emissions , a major yet overlooked contributor to global GHG emissions. While most carbon accounting tools focus on operations, logistics, or energy, none provide granular, campaign-level emissions data across the marketing value chain. Our innovation lies in: • AI-powered, channel-specific emissions modelling for digital, print, OOH, TV, and events- calibrated to media delivery formats and geographies. • A NetZero Media Optimiser that recommends lower-carbon alternatives with comparable ROI and audience reach. • Standardised yet customisable frameworks aligned with the GHG Protocol, enabling Scope 3 reporting specifically for marketing. Unlike general-purpose carbon calculators or consultancies that rely on manual estimation, Sirāt automates, scales, and embeds climate accountability directly into campaign planning workflows making emissions a key metric alongside media performance. Additionally, we have filed two patents to protect our emissions modelling and optimisation methodology, and our platform is currently undergoing validation with TÜV SÜD.
Timeline
Years
Pilots
Piloted with Hutch Telecom Sri Lanka, Gofig in India and Ooredoo Telco in Qatar.
Solver's Location
Pune, India
Website
https://sirat.earth
Sectors
Sustainable Development Goals
This solution addresses the following problems.
Decarbonise Marketing
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| Total Visits | 227 |
| Unique Visitors | 178 |
| Unique Organisations | 0 |
| Last Visit | April 17, 2026 |
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